New Kid On The Block

So there's a new Celebrity Chef on the way. Valentine Warner discovered by Pat Llewellyn, the TV producer with the golden touch, who brought us Jamie Oliver and Gordon Ramsey to name a few. Warner has a TV series starting on the BBC2 in the autumn along with the book to boot. Series is called What To Eat Know as is the book...wonder what trends will follow.....watch this space.

Alan Yau

As previously mentioned in Tomorrowsfood blog Alan Yau is pushing ahead with his plans for world domination.

Despite having made around £50m from the sale of various business's he still ploughs on. He see's a big trend in the rise of luxury food brands similar to those that happened with luxury fashion brands.

At the other end of the spectrum Yau is still pushing ahead with a concept that he claims will take on Mc Donald's, due to launch in two years time in London, then rolling out in China. plans are already under way.

Watch this space !!!!

Innovate Now

Everybody involved in the food business from manufacturers to retailers are feeling the impact of the credit crunch. It is now, in my opinion that the switched on companies need to drive their Development and Innovation teams hardest.
It's too easy to sit back and wait for the upturn.
Companies must rethink their strategies for NPD and select the winners and focus on these and these alone. With the length of time retailers are allowing products to be on shelf to deliver "the numbers" before considering de-lists, getting ever shorter, it is crucial that NPD teams focus and don't spray their ideas and resource.